I'm going to give you a simple strategy that you can put to work in your business right away to get more clients just like the best ones you already have.

It's going to take a little bit of effort, but it's simple, easy and inexpensive.

This strategy is built around the idea that people prefer to do business with people they know and trust, or companies that come recommended by someone who they know and trust (a friend, family member, neighbor, etc.).

Here's what I want you to do:

Step 1:
Make a list of the names and addresses of all of your very best clients.

Step 2:
Go to your local main library and find the criss-cross directory (criss-cross is available at most major libraries for use at no charge. If you want to purchase the directory you can find it a www.haines.com. Also, other list companies like Info USA now have the ability to provide this same info for a fee)

The criss-cross directory enables you to lookup one address and get the names and address of the neighbors directly next door and across the street.

Step 3:
Create a new prospect list of the names and addresses of the 4 neighbors in closest direct proximity to your best clients.

Step 4:
Create a form letter to send to this list of prospects and insert the names and addresses of these neighbors.

Your letter might read like this:

===

Dear Mr. & Mrs. Smith,

I'm writing to let you know that your neighbors, Jim and Mary Jones, have been happy clients of mine for over 4 years now.

When I was visiting with the Jones' last week, it occurred to me that you might be looking for the same kind of (whatever your service or product is) that Jim and Mary have used my company for.

Because you are a neighbor of the Jones and because my crews are in your area quite frequently, I've included some exclusive coupons made out to you at your address, and only for your use. But due to the fact that our schedule
is filling up so quickly this year, I am only able to make this offer available for the next 2 weeks or so. Please call me at your earliest convenience to discuss this special offer.

===

Step 5: SEND OUT THE LETTERS!

This strategy works. I have used this exact strategy in multiple businesses, for multiple products and services, and both for myself and for clients. In fact for every 4 letters sent, it would not be far- fetched for you to expect to get 1 new client.

For each of your clients, you should send out letters to 4 neighbors, one on each side, and two across the street.

IF you do that, you could double your client count with just this one simple idea (assuming you do great work and have happy clients now).

Also, remember that in order for this to work well you'll need to include a strong offer in your letter.

Try this out right away...and let me know how it goes!

Best,
Larry

Larry L. Brown, CLP
Green Industry Success Systems